Global Food Tourism Conference Keynote Speech & Book Signing

Global Food Tourism Conference Keynote Speech & Book Signing

Phi Centre (map)

Understanding the Consumer Food Psyche: The Undiscovered Key to Unforgettable Food Experiences

Weaving together history, food psychology, and insights from the fields of behavioral economics and consumer attitudes, journalist and author Sophie Egan will reveal the values that shape our eating habits, for better and for worse, and the impact it has across international borders. Between Sad Desk Lunch, customized food choices, and eating alone and on the go, when consumers do finally check out from the daily grind, they are in desperate need of experiences that nourish both their bodies and souls. The resulting implications of primarily U.S.-based insights and research reach far beyond American borders, helping to distinguish the elements that are universal to human nature versus unique to American culture. Audience members will leave equipped to distinguish fads (short-term, fleeting, and soon to disappear) from trends (long-term, based on generations of shared values, here to stay), explore topics including commensality and conviviality, hear predictions about the desire for food experiences that are casual and personal, novel and familiar, as well as consumers’ ever-expanding daringness and the idea of the “experiential resume.” Take-aways from her presentation will help position your food tourism platform to offer what consumers are truly looking for in a food experience—now, and in the long run.

More information including the full conference program and registration details can be found here.

Food Studies Saturday Seminar: Why We Eat What & How We Eat

Food Studies Saturday Seminar: Why We Eat What & How We Eat

University of the Pacific Center (map)

In this seminar, join New York Times health writer and food culture author Sophie Egan for a fun and surprising ride deep into the psychology and history underlying Americans' daily relationships to food. Sharing insights from her book, Devoured: How What We Eat Defines Who We Are, Sophie will explain how national values of work, freedom, and progress affect our eating habits, for better and for worse. From "stunt foods" like Doritos Locos Tacos at Taco Bell and Unicorn Frappuccino at Starbucks to the national epidemic known as "Sad Desk Lunch," her presentation will hold a mirror up to our daily food choices. Through the stunning statistics she gives and the universally relatable examples she uses, this presentation might even change the way you eat.

Hosted by the Food Studies department of the University of the Pacific, more information can be found here.